Powermind

The Project

Powermind was a startup company when I joined the project. Their aim was to add new features to their app to increase engagement and user time in the app. Because it's a pre-recorded meditation app, users usually use the app only the amount their meditation lasts and only once a day, so 10 to 40 min.

They also asked for UX improvements for the app with emphasis on the flow for guided hypnosis.

"We want to develop new features in order to increase the average time and user retention."

- Powermind's company owners a.k.a. CEOs

The Users

70% of our users are women from 18 to 65 years old. They have problems dealing with stress, focusing, or wish to find a way to sleep better.

The Product

Powermind is a meditation and productivity mobile app that helps you relax, focus and sleep better.

It offers pre-recorded soundtracks for meditation, relaxation, focus, sleep, guided hypnosis, and mindfulness, as well as a booking system for private therapy sessions and classes.

Home and track list divided in categories.

Filter and track detail.

The Team

Illustration depicting two characters. — Two Project &
Company owners

Illustration depicting one character. — One Backend developer

The Process

I started by holding a workshop with the stakeholders so we could all understand the product, provide ideas through crazy 8, and agree on the work ahead. At the end of the workshop we selected the features to be designed and developed.

image of the model canvas. It has 7 columns with different categories and each have instructions, duration, and title. On the column there are post-its. — The modified (gamification) model canvas used in the workshop.

Powermind did not have a design file yet, so I started by creating the original app in Figma for archive purposes, and to have a base. This made it easier to design some quality of life improvements. Among the changes I made were removing the carrousel for the filter, reorganized the menu, making the help chat easier to find, and be able to listen to the tracks offline.

Picture of a high definition wireframe that has annotations indicating the changes mentioned previously. — Quality of life improvements in the "tracks" section.

For the new features to be developed, I made some sketches to discuss with the POs and then some medium fidelity wireframes.

I also designed a cleaner interface to reflect mindfulness and a relaxing environment, while keeping some color to reflect the vitality of the company.

image of the app, with annotations indicating the proposed new features. — New features in the current look and feel.

Image of mobile app, with a more minimalistic look and feel. — New features in the proposed look and feel.

Lessons Learned

Documentation

Get all the decisions made in workshops and meetings thoroughly documented. And make sure that all the documentation is kept in a place where anyone on the team can easily access them. This way there won't be any misunderstandings and it could cut down the amount of meetings needed.

Crystal clear objectives

Challenge and ask more about the Project owners' thought processes and define the goal for the project before deciding on a roadmap.